Reiderstad Invest: from barely visible to highly present across search and AI discovery

The challenge

Reiderstad Invest is a boutique investment advisory firm selling to high-net-worth clients. The website existed but generated almost no organic traffic. The business ran on referrals and private networking — a ceiling that couldn’t be raised without a different kind of visibility.

With ChatGPT, Perplexity, Gemini, and Google AI mode now mainstream research surfaces, the firm needed to be findable in both traditional search and AI-led discovery — without compromising the discretion that comes with the asset class.

Our approach

A dual-channel content strategy targeting both Google rankings and AI citation — anchored in topical authority only a firm with real expertise can claim.

Content for Google

Long-form commercial-intent content on investment topics the client’s prospects actually search for:

• Market analysis and outlook
• Investment strategy breakdowns
• Regulatory and compliance coverage specific to the firm’s markets

Content for AI discovery

AI-search optimisation meant:

• Content structured with clear, quotable answers to the questions AI tools surface
• Topical clusters built to make the brand the authoritative source in its niche
• Brand mentions placed in contexts ChatGPT, Perplexity, Gemini, and Google AI mode cite

AI enquiry layer

An AI enquiry layer sits on the site to qualify incoming traffic and book discovery calls around the clock — keeping the relationship with the brand, not a third-party platform.

Results

• 280% organic traffic increase in 4 months
• Cited in 15+ AI-search responses across ChatGPT, Perplexity, Gemini, and Google AI mode
• 3x monthly qualified leads
• AI enquiry layer handling 40% of after-hours enquiries

Key takeaway

SEO is still SEO — but the surfaces are expanding. Brands investing in topical authority now are the ones being cited in AI responses. Same fundamentals, new distribution.