Luxury villas · Mallorca
Insider Villas
Direct bookings from 0 to ~50% in under a year. 3,000+ organic visits in the first 90 days.
Read the case studyinsidervillas.com/analytics
LIVE
Strategic AI growth systems
that scale revenue organically.
One AI-orchestrated content engine for luxury villas, boutique hotels, prime real estate, and high-ticket service brands. Replaces OTA commissions, referral ceilings, and content-team overhead.
01 ·
Built on the most trusted AI & growth stack
Clauden8nAirtableAhrefsMake.comOpenAIPerplexitySupabaseClauden8nAirtableAhrefsMake.comOpenAIPerplexitySupabaseClauden8nAirtableAhrefsMake.comOpenAIPerplexitySupabase
How I work
Three moves. One operating system for compounding growth.
Not a retainer dressed up as strategy. A clearly-sequenced, three-phase build — with an exit in mind from day one.
Find the leak before pouring more in.
Every engagement starts the same way: a forensic look at where demand already exists, where it leaks out, and where the website is leaving bookings, enquiries, and listings on the table.
Build one engine, not ten disconnected tools.
Content, SEO, automations, AI-search visibility, analytics — wired together around your product so every channel pulls from the same operating system, and every result ties back to revenue.
Let the asset grow while you sleep.
Once the system is live, demand compounds: organic visibility, direct bookings, AI-citation share. You keep the asset. No lock-in, no monthly ad spend, no referral ceiling.
Selected work
Real numbers. Real luxury brands.
Every system I build ties back to bookings, enquiries, or sold listings. Impressions are a footnote.
Prime real estate
Reiderstad Invest
From barely visible to dialed-in across search and AI discovery. 280% organic traffic growth in one quarter.
Read the case studysearch.ai/citations/reiderstad
Boutique hospitality
Vista Collection
New brand to 6,000+ organic visits in 8 months. Direct bookings now ~50% of total revenue — all organic, no ad spend.
Read the case studyvistacollection.com/growth
By the numbers
What compounding actually looks like on a P&L.
Pulled from live client dashboards. Impressions and vanity metrics omitted.
47%
Direct bookings share
from 0 · Insider Villas · 2 quarters
3,000+
Organic visits
first 90 days · Vista Collection
+213%
AI-search citations
chatgpt.com · Reiderstad Invest
€0
Ad spend, ever
compounding, not renting
Inside the engine
One system. Every channel your audience searches.
01
Website & conversion surfaces
Landing pages, service pages, enquiry and booking flows — rebuilt so every organic visitor has the shortest possible path to a direct conversion.
02
SEO — on-site, off-site, AI-search
Technical SEO, topical authority, digital PR, and discoverability in ChatGPT, Perplexity, Gemini, and Google AI mode. Search is no longer just Google.
03
Content across every channel
Blog, newsletter, LinkedIn, Facebook, and video scripting produced through a voice profile and your proprietary data layer. No AI defaults.
04
Custom AI systems
Bespoke workflows in n8n, Make, or equivalent stacks — AI-led enquiry capture, content pipelines fed by your data, signal monitoring, reporting.
05
Generative AI consulting
AI orchestration tied to organic revenue — brand-context-first strategy, custom Claude-native agents, integration with your stack, and monthly AI-search reporting.
06
Funnel & direct-business attribution
End-to-end funnel design from first organic touch to converted customer — tied back to direct revenue in a dashboard you can actually see.
In their words
Marcus has made a significant impact on our online visibility in a short period of time. He is always available, takes the time to explain every step, and the results speak for themselves.— Reiderstad InvestPrime real estate · Mallorca
A serious, professional SEO and website expert. He always delivers more than requested and thinks outside the box — not just to grow traffic, but to automate the business around it.— Andres ChaconVista Collection · Boutique hospitality
Quick, pleasant, smart, efficient. Marcus understands what a turnaround actually needs, and he finishes the job. A rare combination.— Olivier HeuchenneInsider Villas · Luxury villas
Verified · Google reviews & client correspondence
What a call actually looks like
30 minutes. No pitch deck. You leave with a scope either way.
Most strategy calls are sales calls in disguise. This one ends with a written one-pager — whether you hire me or not.
The honest current state
You walk me through your brand, your product, and where you feel the real gap is. No pitch deck. Direct language.
A live audit of what's leaking
I screen-share through your site, analytics, and AI-search presence. You see exactly where demand already exists and what you're leaving on the table.
A one-page scope you keep
Whether we work together or not, you leave with a written scope: the leak, the fix, a rough timeline, a rough cost. Yours to keep.
I take on a small number of partners each quarter. If it's a fit, we start with a paid audit.
Book a strategy call
Field notes
All essays
Long-form thinking on growth, AI, and the luxury category.
How to Keep Claude Consistent Across Sessions for Non-Coding Work
How to keep Claude consistent across sessions for non-coding work: build one brand context folder every session reads, so output stays on-brand and in voice.
Organize Client Brand Voice Docs in Folders for AI Reference: A Folder-First System
Organize client brand voice docs in folders for AI reference with a folder-first method, the five layers to include, and a client-proven way to scale content.
What to Include in a Brand Context Folder: The 5 Files That Stop Generic AI Output
What to include in a brand context folder: the five files (positioning, voice, visual, proof, banned terms) that keep AI from making your brand sound generic.
Own your audience.
Stop renting it.
Your website becomes your highest-converting channel. No commissions. No referral ceilings. Compounding demand.
Or book a 30-minute call — scope set on the call.