OTA commission calculator Villa & short-term rental brands

See what OTA commission costs you — in euros, every month.

Booking.com, Airbnb and Vrbo charge 15–25% on every reservation, and the guest never becomes yours. Run your own numbers below — no email, no sign-up, just the figure.

Built for
Villa & STR brands at €800k+ a year
Takes
About 30 seconds
Cost
Free — the number is yours to keep
01 / the problem

Every booking through an OTA costs you twice.

Once in commission, once in the guest you never get to keep — and OTA fees only compound the longer you stay platform-dependent.

The commission

15–25% of every reservation, gone

On a €1.5M booking base that's six figures a year in OTA commission, handed to Booking.com, Airbnb or Vrbo — before you've paid your own team a cent.

The guest

You rent the customer once

The platform owns the email, the relationship, and the repeat stay. To reach that guest again, you pay again. You're building their list, not yours.

The direction

It compounds the wrong way

Every month you stay OTA-dependent is more commission paid and another guest list you'll never build. The cost grows while you wait.

02 / the numbers

Your OTA commission bill, on your own numbers.

A conservative estimate of what you pay in OTA commission each year — real Booking.com, Airbnb and Vrbo fees run higher once visibility boosters and payment fees are in. Nothing is sent anywhere; the figure stays on your screen.

Total across every channel — direct and platform combined.

10%

Roughly what share of bookings come through your own site, not OTAs.

Sets a representative commission rate. Most portfolios sit near a 16% blend.

Your estimate
€216,000
Paid to platforms / year
≈ €18,000 every month
€72,000
Kept each year if direct share hits 40%
the gap the engine closes
€648,000
At today's pace, over three years
and that's before next year's bookings

That's only the commission. It doesn't count the guest list you don't own, or the repeat stays you can't market to.

03 / the full audit

The calculator estimates. The audit shows you where it leaks.

Book a 30-minute call and I'll run the real audit on your brand — which booking surfaces are bleeding to OTAs, where direct conversion breaks on your site, and what moving to 40%+ direct bookings is actually worth for your portfolio.

You leave with the picture whether or not we work together. No deck, no pitch you didn't ask for — the numbers, and what I'd do about them.

Direct-booking path
Where a guest drops out between your listing, your site, and a confirmed direct booking.
Search & AI-search visibility
Whether you turn up when a guest searches Google, ChatGPT, or Perplexity for your kind of stay — or whether the OTA does instead.
OTA dependency map
Your real direct-vs-platform split, and which properties are most exposed to commission.
The 40% target
What a realistic direct-share goal is for your portfolio, and what it's worth in kept revenue.
04 / proof

It's been done before.

"We built an AI-supported organic content system for a luxury villa brand that helped take direct website bookings from zero to roughly half of all bookings."

Insider Villas

"We helped a luxury villa brand turn more website traffic into qualified direct enquiries through an AI-led conversion layer."

Insider Villas
05 / questions

Common questions about OTA commission.

How much commission do Booking.com, Airbnb and Vrbo take?

Booking.com and Airbnb typically charge around 15% per reservation, Vrbo nearer 8%, and Expedia up to 16% — and effective OTA fees run higher once visibility boosters and payment fees are layered in. Most villa and short-term-rental portfolios sit near a 16% blended OTA commission rate across channels.

How is OTA commission calculated?

Take your annual booking revenue, subtract your current direct-booking share, and apply your blended commission rate. The calculator above does it live — everything left over is OTA fees you rarely see itemised.

How do I reduce OTA commission and win more direct bookings?

You move share from the platforms to your own site. A direct-booking strategy — search and AI-search visibility, a conversion-ready site, and the right offer — is how villa brands cut OTA commission and increase direct bookings. The full audit maps exactly where to start.

More free resources

Free skills, prompts, and tools I use to build direct-booking engines for villa and hospitality brands — no email wall.

Explore the free resources library
06 / next step

Want the real number for your brand?

The audit is the first step, and it's free. Book a 30-minute call and I'll walk you through exactly where your direct bookings are leaking — and what cutting OTA commission is worth to your brand.

Book a call

Built for villa brands at €800k+ a year.
I onboard a small number of brands each quarter.

— Marc-Aurele