01 Claude skill

ICP topic researcher skill for Claude

ICP-embodied topic research. Reddit, Google Trends, and Ahrefs in one autonomous pipeline — seeds, matching keywords, gap analysis, and a 30-day content schedule shipped as a branded .xlsx.

Claude skill bundle · two-phase pipeline + .xlsx export advanced Free · No upsell
Run 1 of every new topic
The first skill I run on any new niche — for my own brand and every client engagement, before I write a single content brief.
Free download · Claude skill bundle

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Two fields. We send the files and a setup note — that's it.

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02 The leak

If this sounds familiar, the claude skill is for you.

01

Generic keyword tools surface the same obvious terms every competitor is already chasing — no edge, no insight, no real angle.

02

Reddit research is manual — twenty tabs, copy-paste into a doc, lose the thread by the time you sit down to draft.

03

Topic clusters built from gut feel instead of real matching keywords get half-shipped and never rank.

04

Three weeks into a content calendar and nobody can remember why we picked these topics — there is no audit trail back to the audience.

03 What's inside

A working system, not a prompt.

Each piece extracted from a live engine — same prompts, same scaffolding, same rules.

  • 01
    SKILL.md — the canonical two-phase autonomous pipeline (Research Brief → Enrichment & Export) with no human approval gates between phases
  • 02
    ICP-embodied thinking framework — 14-category angle menu, minimum 6 distinct angles per run, ICP boundaries enforced (HNWI never gets 'budget', wellness buyers never get 'cheap')
  • 03
    references/icp-library.md — 4 starter ICPs (HNWI luxury traveler, DTC wellness buyer, B2B SaaS decision-maker, luxury real estate buyer Mediterranean), unlimited custom profiles
  • 04
    Reddit + Google Trends grounding — mandatory Apify Reddit scrape on every run, selective Google Trends validation, Ahrefs volume-history cross-check on breakout signals
  • 05
    Ahrefs matching + related keyword expansion per seed — every topic cluster row traces back to a real keyword or a marked [Strategic] LLM-generated gap topic
  • 06
    Branded .xlsx export — Seed Overview, Topic Clusters with intent-shaped titles and content briefs, and a 30-day Content Schedule across six platforms
Field-tested · Marcus-Aurelius Digital

The first skill I run on any new topic — for my own brand and every client niche. Search demand, Reddit signal, and topical authority mapped in one pipeline, before I write a single brief.

— Marc-Aurele Legoux · Marcus-Aurelius Digital

2 phases
ICP-driven research brief flows straight into Ahrefs enrichment + .xlsx export. Fully autonomous, no approval gates between.
3 sheets
Seed Overview, Topic Clusters with content briefs, and a 30-day Content Schedule across six platforms.
Reddit + Ahrefs
Real community signal plus real search data in one export — never keyword-tool guesswork dressed up as strategy.
04 Audience

Built for a specific operator. Not for everyone.

Who it's for
  • SEO consultants and content strategists onboarding a new client and tired of starting topic research from generic keyword tools instead of from the ICP
  • Solo operators running content for their own brand who need a defensible 30-day production plan they can ship without hiring an SEO agency
  • Agency owners standardising topic research across every engagement — same pipeline, same export shape, every client, every niche
Probably not for you if
  • Anyone running keyword research without Claude — the skill orchestrates Ahrefs MCP, Apify, and web search through Claude as the operator, not as a bolt-on
  • Operators expecting a one-click keyword tool — the ICP-first thinking happens before any Ahrefs call, and that is the whole point of the skill
  • Anyone without Ahrefs MCP access — Phase 2 enrichment and export hard-depends on Ahrefs keyword data; Apify covers Reddit and Trends but not search volume
05 · Get it

The same claude skill I run for paying clients. Yours, free.

Two fields. The bundle and a short setup note land in your inbox.

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06 · FAQ

Common questions

Do I need a paid Ahrefs plan to run this?

Yes — Phase 2, the enrichment pass that builds the topic clusters and the gap analysis, hard-depends on Ahrefs MCP access. Apify covers Reddit and Google Trends. The skill itself is free.

How much do the Apify scrapes cost per run?

The default Reddit Scraper Lite config typically costs under $1 in Apify credits. Google Trends Scraper is even lighter — pennies. The skill flags any run estimated to exceed $10 in the output summary, but you would have to push the config hard to hit that.

Does it work without a target domain?

Yes. The gap analysis and organic-competitor steps in Phase 2 skip cleanly when no domain is provided. You still get the full ICP-driven research brief, Reddit findings, Ahrefs keyword enrichment, and the 30-day content schedule.

Can I use it for industries outside luxury travel?

Yes. The skill ships with 4 starter ICPs (HNWI luxury traveler, DTC wellness buyer, B2B SaaS decision-maker, luxury real estate buyer Mediterranean) and accepts unlimited custom profiles. The architecture is ICP-agnostic — what changes is the input, not the pipeline.

Marc-Aurele Legoux, founder of Marcus-Aurelius Digital
Marc-Aurele Legoux · Founder

“I build AI growth engines for luxury villas, boutique hotels, and high-ticket service brands. The skills I give away are the ones I run for paying clients. If you build it yourself, great — if you’d rather have it built and run, talk to me.”

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