Brand Context Folder creator for Claude
Architecture transfer, not content copying. The Marcus-Aurelius reference structure — concentric layers, evidence-based voice profile, dual-theme HTML brand books — applied to a fresh client.
Get the bundle
Two fields. We send the files and a setup note — that's it.
If this sounds familiar, the claude skill is for you.
Your brand guide lives in a Figma file or locked PDF, and no AI session can actually read it at runtime.
Voice drifts across every automation because each workflow ends up writing its own ad-hoc prompt.
Proposals and emails surface hallucinated case studies and broken offer pricing — the LLM has no authoritative file to query.
Your single-file brand doc has crossed 500 lines and nobody reads it. Important rules get skipped on every draft.
A working system, not a prompt.
Each piece extracted from a live engine — same prompts, same scaffolding, same rules.
- 01SKILL.md — the canonical brand system every Claude session loads first: colours, typography, logo rules, voice shortcuts, decision matrix
- 02CLAUDE.md — one-page index for humans and fresh sessions, so a new Claude run knows what to read and in what order
- 03Seven structured reference files: target audience, brand voice (YAML), style rules, brand assets, offers and pricing, sales process, pillar landing briefs
- 04Two rendered HTML brand books — dark and light — sharing one CSS foundation, nine sections each, machine-queryable
- 05Five-phase workflow: discovery interview → voice extraction → scaffold and populate → render brand books → handoff summary
- 06Nine-dimension voice profile (directness, warmth, confidence, formality, wit, precision, authority, vulnerability, contrarianism) with every score cited against a real evidence snippet
This is the exact architecture running my own brand — and the same one I scaffold for every new client whose work has to flow across Claude, n8n, and downstream skills without rewriting prompts.
Built for a specific operator. Not for everyone.
- Operators onboarding a new client whose work will run across multiple AI surfaces and need a single source of truth
- Founders setting up their own brand as a reusable system, not a one-off landing page or Figma file
- Anyone migrating a brand guide from Figma, Notion, or a locked PDF into something an AI session can read at runtime
- Anyone who needs one piece of on-brand work — write the email, post, or page directly without spinning up a full system
- Operators editing an existing brand folder — read it first, then edit in place
- Anyone wanting a single output file (just the voice profile, just the offers doc) — that's a sub-skill's job
The same claude skill I run for paying clients. Yours, free.
Two fields. The bundle and a short setup note land in your inbox.
06 · FAQ
Common questions
Do I need a Claude paid plan to run this?
Yes — the skill assumes Claude.ai with skills enabled, or Claude Code. The skill itself is free.
Can I use this for clients in any industry?
Yes. The architecture is industry-agnostic — what changes is the input (client interview, voice samples, offers). The output structure stays the same across luxury hospitality, B2B services, agencies, or product brands.
How is this different from a normal brand-guide generator?
Most generators output a single file or a slide deck. This produces a queryable folder of plain text, structured YAML, and rendered HTML — the format AI sessions can actually load and obey at runtime, not just look at.
Can I edit the output after the skill runs?
Yes — the brand folder is plain text and YAML. Edit in place. Just don't re-run the skill on the same folder; that's a different workflow (and a sub-skill we'll publish separately).
“I build AI growth engines for luxury villas, boutique hotels, and high-ticket service brands. The skills I give away are the ones I run for paying clients. If you build it yourself, great — if you’d rather have it built and run, talk to me.”
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